The Drift

Hey all,

First I’m writing from my phone, so apologies in advance for any typos. I’m not sure if anyone else saw this but there’s a new litmag that launched today called The Drift, which opened with a salvo about the state of periodical publishing today:

They have a lot of punchy takes on the current NYC “media establishment” that is both humorous and angry, especially in contemporary discussion of covid and police protests, but I’m curious about how we can think about their intervention alongside our more historically oriented discussions of periodicals.

They look back to modernist little magazines and say: “We think there’s an audience now for this kind of magazine: one in which socialism and feminism don’t entail moralizing; in which political wars are not fought on cultural battlefields; in which an essay isn’t an excuse for self-indulgence; in which there’s more to the media than endless recursive analysis of the media.”

I don’t have much more developed thinking about this right now, but I think there’s some interesting very current thinking around periodicals like this (and a recent essay over at Fence: ) that I’d love to hear more thoughts about!



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3 responses to “The Drift

  1. C. Saper

    Thanks very much for sending this on … The editorial cites The Masses as a model, and because I wrote about The Masses (in 2016) … focusing on the editorial split between the illustrators/artists faction and the editorial/writers group — before the magazine was labeled seditious and many were deported. A month before she passed away I interviewed the daughter of one of the illustrators who was quite famous for his work in the Left Front (Henry Glintenkamp). She had a large collection of papers and scrap books. Her son asked me what to do with it, and I said share it with an archive.


  2. markjames7

    I love the phrase “media hivemind” at the end. This piece is really instructive as well as relevant to Monday’s sessions concerning the importance of thinking about our own practices in academia (as much as those working in journalism).

    Liked by 1 person

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